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Himitsu is a new approach to beauty. It’s about fun and freedom and being OK with yourself today. We make intuitive, uncomplicated products designed to live with you.

Our vision

Is to give melanin rich skin the attention it deserves. We don't want to just nurture your skin—we want you to discover the beauty that lies within. Our goal is to give you the confidence to look in the mirror and truly love the skin you're in.

I want to change the way

We are exiting the era of marketing-based skincare and entering the era of performance-based skincare. skincare needs to embrace the individuality and diverse skincare needs of every consumer


The science of nature

We create transformative skincare with naturally-derived ingredients, designed to complement skin’s natural activities and noticeably improve how the skin looks and feels.

Today, our Be Yours Bio-Tech Lab scientists fuse over 30 years of Be Yours expertise in plant science and skin physiology, and meticulously identify the high-performing, bioactive elements of plant- and earth-based ingredients—then use innovative technologies to unleash and amplify their benefits.

Consciously formulated

We consciously formulate, our development process is rigorous, and we never compromise in our quest to produce high potency yet gentle skincare that delivers real improvements.

Our clean products are formulated without: parabens, phthalates, formaldehyde, sodium lauryl sulfate (SLS), mineral oil, petrolatum, paraffin, diethanolamine (DEA), polyethylene beads & animal ingredients (except cruelty-free honey & beeswax). And our formulas are Vegetarian.